Charles got in touch because he had a vision.
He wanted to create a live event on his farm so 500 people could enjoy good music and great local food.
Some said he was mad. Others said, ‘How do I get my hands on tickets?’
He shouted: I better get a website!
Charles is a serial entrepreneur who specialises in helping brands break through in crowded marketplaces.
He needed website copy that would introduce his brand new Sussex festival to a local audience. It had to give a nod to his vast knowledge of curating brand experiences and ultimately drive ticket purchases with his target audience.
After lots of research, both within local music events and food festivals, I created three customer avatars so Charles had a clear understanding of who he needed to target (baby boomers, empty nesters and younger Gen X couples who want a child-free weekend).
Weaving ‘small but mighty’ as the lead key message throughout the copy, I stamped authority all over the website.
Telling stories that resonate with the target market, I painted a picture of what the festival entails and how it’ll feel to attend. Boutique without being boujee and recreating one of those nights when you sit around a table with friends and the laughter (and wine) just flows freely.
You can read the full website copy here
“Highly organised, a breeze to work with and creative as well as focussed, budget-aware and original. Couldn’t be happier with the website Fay helped us create for a new festival.”