Anna is an LA-based therapist and coach who specialises in working with patients with narcissistic parents.

She’s expanding her business to offer online group coaching and created a 20 minute free video workshop as a list building lead magnet.

After researching her audience and understanding their needs and specific triggers, I created copy to highlight the benefits of coming together in a group setting to work through issues.

The primary CTA is to gather email addresses so Anna has an engaged list of ideal clients. I also included a waitlist option in the delivery email and thank you page to encourage readers to find out first about future workshop dates.

I wrote the sign-up landing page, thank you page plus delivery email and built everything on Anna’s WordPress website. Her automation was built in ActiveCampaign.